The days of binge drinking and beer pong may be coming to an end. A recent survey by Heineken says 3 out of 4 millennials limit how much they drink and 38% say they moderate their alcohol every time they drink.
Like many studies, this one shows that millennials put an emphasis on taste and experience. This demographic tends to reach more for craft beers is a large reason why 2014 craft beer sales outpaced the overall industry by 17.1%.
Nearly 75% of the people involved in this survey believed moderating their drinking improves their quality of life.
Read the complete article from Forbes HERE